In a sleek New Jersey office space, Micro Strategies— a tech solutions firm—faced a quiet challenge: its modern, minimalist lobby felt sterile during evening client events. “We host after-hours workshops and networking mixers, but our brand felt invisible in the dim, neutral space,” says Avery Quayle, the firm’s marketing lead. That changed when Avery invested in Gobohub’s 150W Indoor Gobo Projector—a single unit that turned the lobby floor into a glowing canvas for Micro Strategies’ logo, instantly elevating the space and reinforcing brand identity.
Micro Strategies prides itself on blending “technology solutions with business results”—but its lobby’s plain floors and walls didn’t reflect that energy. Traditional signage (like wall decals or banners) felt clunky in the sleek space, and overhead lights washed out small logos. “We needed something dynamic—something that felt intentional, not intrusive,” Avery explains.
When Avery discovered Gobohub’s 150W indoor gobo projector (paired with a custom glass gobo of Micro Strategies’ purple-and-blue “MS” logo), the vision clicked: projecting the logo onto the lobby floor would draw eyes without cluttering the room.
Three features made this setup ideal for the firm’s needs:
Crisp, Color-Accurate Projections: The 150W bulb and custom glass gobo rendered Micro Strategies’ logo in vivid, true-to-brand purple and blue—no fading or distortion, even on the lobby’s light tile floor. “Guests walk in and immediately comment on the logo—they say it feels like a ‘high-tech welcome mat,’” Avery notes.
Plug-and-Play Simplicity: As a busy marketing lead, Avery didn’t have time for complex installs. The projector’s compact design let her place it on a lobby shelf, plug it into a standard outlet, and adjust the focus in 10 minutes. “I set it up between back-to-back meetings—no tools, no technicians needed,” she adds.
Low-Profile, Quiet Operation: The projector runs silently (critical for networking events) and stays cool, even during 6-hour workshops. “We’ve used it for monthly mixers since January, and it’s never overheated or disrupted conversations,” Avery says.
Since installing the projector, Micro Strategies has seen:
A 25% increase in post-event follow-ups—clients often mention the “memorable logo floor” in their outreach.
Stronger brand recognition: New attendees frequently reference the logo when describing the firm to colleagues.
Easier event styling: The projection eliminates the need for temporary banners, cutting setup time by 30%.
“Gobohub’s projector isn’t just a light—it’s a way to turn empty space into a brand moment,” Avery says. “For a tech firm that’s all about innovation, this subtle, modern touch fits our identity perfectly.”
Ready to turn your indoor space into a brand showcase? Explore Gobohub’s 150W Indoor Gobo Projector and customize your logo projection today.
