For John Gilliam, a retail visionary in Raleigh, NC, nighttime was a missed opportunity—his brand vanished into the darkness, while competitors with flashy neon signs drew crowds. He needed a solution that could make his brand shine as brightly as the city lights after dusk. That’s when he turned to GOBOHUB’s 700W High-Power Outdoor Gobo Projectors—the brightest choice for unmissable nighttime branding.
John’s retail store had a loyal customer base, but its nighttime visibility was nonexistent. “Our static signs were dull and invisible after 8 PM,” he explained. “We tried cheaper projectors, but they were too dim to cut through Raleigh’s ambient night light. I needed something that would make our brand pop—even in the dark, even from a distance.”
Determined to own the nighttime scene, John opted for GOBOHUB’s 700W Outdoor Gobo Projector—the highest-wattage option for maximum brightness. He ordered 5 units, each fitted with custom “Simple Logo Lenses” to showcase his brand identity. Installing them on exterior walls and poles around his store, he aimed to cast his logo across high-traffic areas.
“The first evening we turned them on, it was like flipping a switch,” John recalled. “Our logo blazed across the building’s facade, bright enough to see from two blocks away. Drivers slowed down, pedestrians stopped to take photos—we’d never had that kind of attention at night before.”
The 700W power was the game-changer: “Even on cloudy or humid nights, the projection stays crisp and vivid. It’s not just a logo—it’s a beacon that draws people in.” The projectors’ rugged outdoor build also gave him peace of mind, holding up against Raleigh’s summer storms and winter chills without skipping a beat.
Since deploying GOBOHUB’s 700W projectors, John’s nighttime success has soared:
· Nighttime Foot Traffic Boom: “We’ve seen a 40% increase in customers visiting after dark—people come specifically because they saw our glowing logo,” he reports.
· Social Media Spotlight: Customers regularly post videos and photos of the projected logo on Instagram and TikTok, leading to a 25% surge in organic brand engagement.
· Competitive Edge: “Our competitors’ signs look dim next to ours. We’re the store people remember because we’re the one that lights up the night,” John adds.
· Unmatched Nighttime Brightness: The 700W output ensures the logo projection cuts through darkness, city lights, and even light rain—no other projector could match its intensity.
· Durable for All Conditions: Built to IP65 standards, it withstands rain, dust, and temperature swings, making it a reliable long-term investment for nighttime branding.
· Custom Branding at Scale: The custom “Simple Logo Lenses” and multiple-unit order let John create a consistent, eye-catching presence across his entire storefront.
For businesses looking to dominate the nighttime landscape, GOBOHUB’s 700W high-power gobo projector is the key to turning darkness into a branding opportunity.
Ready to make your brand the brightest spot in town after dusk? Explore GOBOHUB’s 700W Outdoor Gobo Projectors and custom lens options today.
