When Michael Longo set up his phone repair kiosk in Chicago’s Magnificent Mile Mall, he faced a common mall business problem: shoppers couldn’t find his 10-foot stall hidden between larger stores. “Mall maps are easy to miss, and paper signs get ignored,” Longo explains. His solution? Gobohub’s 80W Guide Sign Gobo Projector (purchased via Gobohub’s Shopify store in November 2024), paired with a custom colorful glass gobo of his “TechFix →” directional logo.
Gobohub’s projector solved his visibility gaps with three key advantages:
Bright, Clear Directional Projection: The 80W outdoor-rated projector casts a 12-foot-wide “TechFix →” logo onto the mall’s tile floor, cutting through overhead lighting. “Shoppers follow the arrow straight to my kiosk—no more ‘where are you?’ questions,” Longo notes.
Custom Colorful Gobo: The glass gobo’s bold blue and orange hues stand out against neutral mall flooring, even during peak weekend foot traffic. “I uploaded my simple arrow logo, and Gobohub’s team optimized the colors for mall lighting—no design skills needed,” he says.
Plug-and-Play Setup: Longo unboxed the projector, mounted it to his kiosk’s overhead shelf, and plugged it in—10 minutes total. The compact size fits his small stall, and the quiet operation doesn’t disrupt customers.
In 2 weeks, Longo saw measurable results:
Walk-in inquiries up 38% (shoppers now find his kiosk in 2 minutes or less).
Wait times reduced by 25% (fewer lost customers mean faster service).
“Gobohub’s guide sign projector isn’t just a light—it’s a 24/7 greeter that guides customers right to me,” Longo says. “For small mall businesses, that’s the difference between being overlooked and being found.”
