When Virginia McFadin opened her small merch boutique attached to Discovery Bay’s community theater, she faced a quiet problem: her store’s vintage “Shipwreck Theater” logo (a hand-drawn ship in waves) faded into the dim, cozy space after evening performances. “Theater-goers would rush past—they didn’t even notice our merch counter,” she explains. Her solution? Gobohub’s 30W Indoor Outdoor Gobo Projector (purchased via Gobohub’s Shopify store in September 2025), paired with a custom simple-color glass gobo of her theater’s ship logo.
Gobohub’s projector turned her space around with three key strengths:
Crisp Brand Alignment: The 30W LED cast her intricate ship logo (in bold black and white, matching her boutique’s nautical theme) 10 feet across the back wall—sharp enough to show the ship’s details, but warm enough to keep the theater’s intimate vibe. “Patrons now stop mid-conversation to comment on the glowing logo,” McFadin says.
Tiny Footprint, Big Impact: The compact projector fit on a shelf above her t-shirt display—no bulky gear to crowd her 150-sq-ft space. Setup took 7 minutes: she plugged it in, adjusted the focus, and it was ready for that night’s show.
Dual-Use Flexibility: Though used indoors, she tested it outside for a theater patio fundraiser—its weather-resistant build held up in Discovery Bay’s coastal breeze. “We projected the logo onto a tent wall, and it drew a line of people to our merch table,” she notes.
In 4 weeks:
Post-show merch sales rose by 38%—the logo acts as a “visual cue” for theater-goers to browse.
Repeat visitors increased by 29%—customers mention the “memorable glowing ship” as a reason to return.
“Gobohub’s projector didn’t just light up a wall—it turned our boutique into an extension of the theater’s brand,” McFadin says. “For small, niche shops, that’s the perfect way to stand out without overcomplicating things.”
