When Trevor Henderson opened his vintage apparel boutique in Nashville’s 12 South district, he faced a familiar retail hurdle: his storefront vanished after dusk, overshadowed by neighboring bar neon and streetlights. “We specialize in 1970s rock ‘n’ roll gear—our logo (a retro guitar) should pop, not fade,” Henderson says. His solution? Two Gobohub 80W Indoor Outdoor Custom Gobo Projectors, paired with colorful glass gobo lenses of his guitar logo.
Gobohub’s projectors solved Henderson’s nighttime visibility pain points:
Dual Indoor/Outdoor Versatility: He mounted one projector outside (casting the guitar logo 15 feet across his brick facade) and one inside (projecting it onto a back wall)—creating a cohesive, eye-catching vibe. “Passersby spot the outdoor logo from the street, then follow the indoor projection to browse,” Henderson notes.
80W Brightness & Crisp Color: The colorful gobo lens made the guitar’s neon orange strings stand out against Nashville’s evening gloom—no blurriness, even under adjacent bar lights.
Hassle-Free Setup: Henderson unboxed, mounted, and calibrated both projectors in 20 minutes (no electrician needed). The pre-fitted gobo lenses slid into place instantly—“I just uploaded my logo file, and Gobohub handled the rest.”
In 4 weeks:
Evening (6–9 PM) foot traffic rose by 42%, with 35% of new customers citing the “glowing guitar logo” as their reason for stopping.
Vintage band tee sales increased by 30%—driven by the boutique’s new “rock ‘n’ roll after dark” ambiance.
“Gobohub’s projectors didn’t just light up our space—they turned our logo into a neighborhood landmark,” Henderson says. “For small boutiques, that’s the difference between blending in and standing out.”
