Liora Varsulkar’s Page & Petal—a tiny bookstore-florist hybrid in Tel Aviv’s Jaffa district—had a quiet problem: after 6 PM, when the city’s café crowds spilled onto sidewalks, her shop vanished. “We sell poetry books and dried flower bouquets—our vibe is ‘cozy magic,’ but static signs made us look closed,” she says. Then she installed Gobohub’s 100W Four Logos Switching Gobo Projector (paired with 3 custom colorful glass gobos) outside her door.
The projector’s charm hit instantly:
Rotating Storytelling: It cycles between a open book logo, “Page & Petal,” “Free Flower with Book Purchase,” and a swirling floral pattern. “A teen stopped to film the rotating designs for her Instagram Reel—within hours, we had 12 people show up saying they saw it online,” Varsulkar laughs.
Gentle, Inviting Glow: Unlike harsh neon, the 100W LED casts warm, soft graphics on her weathered wooden door—matching her shop’s cozy vibe. “We don’t want to yell; we want to whisper ‘come in’—this projector does that,” she notes.
Low-Effort, High-Impact: She plugged it in, mounted it to a nearby wall, and forgot about it. Even Jaffa’s coastal humidity hasn’t affected it: “I haven’t touched it in 2 months—it runs every night, flawlessly.”
By week 4:
Evening sales (6–10 PM) doubled—most customers arrive with their phones, ready to snap the rotating projections.
Local bloggers dubbed Page & Petal “Jaffa’s Most Instagrammable Bookstore”—drawing tourists who’d never have found the tiny shop otherwise.
“Gobohub’s projector didn’t just light up our door—it turned our quiet corner into a moment people want to capture,” Varsulkar says. “For small shops, that’s the kind of magic that keeps the lights on.”
