A retail shop on George Street, Edinburgh found a creative way to stand out — projecting their logo onto the pavement using a Gobohub LED gobo projector. Learn how they solved the challenge of a listed building and attracted more foot traffic with this simple but effective solution.
A retail shop owner on George Street in Edinburgh wanted to do something different to get people's attention.
George Street is a busy shopping street. There are many shops side by side. It is hard to stand out. The owner wanted people walking on the pavement to notice the shop before they even looked up at the sign.
The idea was simple: project the shop logo onto the pavement outside the front door.
But there was a big challenge.
The building is a listed building. This means it is a protected historic building. You cannot drill holes into the stone walls. You cannot make any changes to the outside of the building. This made installation very difficult.
The shop owner contacted Gobohub and explained the situation.
After a short conversation, the team at Gobohub suggested an 80W LED gobo projector. Here is why:
· The projection distance needed was about 5 meters — from the door frame down to the pavement. An 80W projector works well at this distance.
· The environment outside the shop is dim in the evening, which is the best time for projection. 80W is enough power for a clear, bright image in low light.
· The logo needed to show blue and yellow colors on a flat concrete surface. A gobo projector can do this with a custom gobo disc made to match the exact logo design.
Because the building could not be drilled, the team and the shop owner thought of another way.
The shop has a metal frame around the main door. This frame is strong enough to hold the projector. The projector can be attached to the frame using a mounting bracket — no drilling needed, no damage to the building.
This is one of the reasons why Gobohub projectors are popular with businesses in old buildings or rented spaces. The projectors are compact and lightweight, so they are easy to mount on existing structures like door frames, ceiling beams, or display stands.
When the projector is turned on in the evening, the shop logo appears on the pavement in front of the door. People walking by can see it clearly. It looks professional and eye-catching.
The blue and yellow colors match the shop's brand. The image is sharp and stable. Passersby stop to look, and many walk into the shop.
This kind of street-level projection is still quite new in the UK retail market. It helps a shop look modern and creative without spending a lot on big signs or window displays.
There are a few things that made this project work well:
1. Custom gobo disc Gobohub can make a custom gobo disc with your logo. You just send the logo file, and the team will prepare the disc for you. The image projected will match your brand exactly.
2. Easy to install The projectors do not need special tools or professional electricians. Most customers can set them up by themselves. The design is simple and the instructions are clear.
3. Good for indoor and outdoor use Gobohub projectors are built to handle different environments. Whether you are projecting inside a hotel lobby or outside on a pavement, the projector performs well.
4. Long lifespan LED technology means the light lasts a long time. You do not need to change bulbs often. This saves time and money in the long run.
5. Flexible mounting The projectors can be attached to many different surfaces and structures. This makes them a good choice for listed buildings, rented shops, or any space where drilling is not allowed.
For small and medium retail shops, it can be hard to compete with big brands that have large budgets for advertising. A gobo projector is a simple and effective tool to make your shop more visible.
You do not need a big team or a big budget. You just need the right product and a good idea.
The shop on George Street is a good example. A small change — projecting a logo on the pavement — made a real difference in how many people noticed the shop.
If you have a shop, a restaurant, a hotel, or any business where you want to attract more foot traffic, a gobo projector might be the answer.
