When Jesse Evans opened Brooklyn Music Kitchen—a cozy live-music café in Brooklyn’s Vanderbilt Avenue corridor—he faced a common urban retail challenge: his storefront vanished after dusk. “We host evening open mics and dinner shows, but passersby couldn’t spot our logo in the neighborhood’s dim streetlights,” Evans explains. After testing flimsy window decals and underpowered lights, he turned to Gobohub’s 110W Outdoor Gobo Projector—and the results transformed his business.
Brooklyn’s busy streets are packed with competitors, but Brooklyn Music Kitchen’s minimalist black-and-white logo (a circular “brooklyn MUSIC KITCHEN” design) blended into the evening chaos. Evans needed a solution that was:
Bright enough to cut through nearby café lights and street traffic.
Weatherproof to withstand NYC’s rainy seasons and winter chill.
Customizable to display his brand logo without compromising its sleek design.
Evans ordered Gobohub’s 110W Outdoor Gobo Projector (paired with a custom glass gobo lens for his logo) via the Gobohub Shopify store in March 2025. The product checked every box:
Powerful 110W Projection: The projector casts Evans’ logo 20+ feet across his brick storefront, with crisp, high-contrast clarity that stands out even under adjacent neon signs. “Before, our logo was invisible 10 feet away; now, people spot it from the subway entrance,” Evans says.
Durable IP Rating: Built with weather-resistant housing, the projector has survived Brooklyn’s spring rains and summer humidity without glitching—a stark upgrade from Evans’ previous cheap plastic light (which shorted out after one storm).
Easy Customization: Gobohub’s glass gobo lens preserved the logo’s delicate linework (critical for the café’s modern aesthetic) and took only 3 business days to produce. “I uploaded my logo file, approved the proof, and it arrived with the projector—no extra hassle,” Evans notes.
In the 6 weeks since installing the projector:
Evening foot traffic (6–10 PM) increased by 40%, with 30% of new customers citing the “glowing logo” as their reason for stopping.
Open mic attendance rose by 25%, as local musicians spotted the projected logo and inquired about slots.
Social media engagement spiked: Patrons now post photos of the logo-lit storefront, tagging Brooklyn Music Kitchen in 2x more Instagram posts than before.
“For small businesses, every customer counts—and this projector turned our storefront into a 24/7 billboard,” Evans says. “Gobohub’s 110W model isn’t just a light—it’s an affordable, low-maintenance marketing tool that matches our brand’s vibe. We’re already planning to add a seasonal gobo (like a holiday music note) for winter.”
Final Note: Gobohub’s 110W Outdoor Gobo Projector ships globally (Evans received his order in 5 days via DHL) and includes custom gobo design support—making it ideal for retailers, cafes, and venues looking to stand out after dark.
