For Francisco Antonio Vega Almazan, a retail chain owner based in Danville, IL, standing out in a crowded market meant rethinking how he showcased his brand. His stores lacked a consistent, eye-catching way to display their logo—until he discovered GOBOHUB’s 90W Indoor Gobo Projectors.
Francisco’s retail chain had a distinct brand identity, but its in-store branding felt generic. “We tried wall signs and window decals, but they either faded or got lost in the store’s decor,” he explained. “I needed a solution that was dynamic, customizable, and could be replicated across all my locations to create a unified brand experience.”
Francisco’s first order with GOBOHUB was 5 units of the 90W Gobo Projector with custom “Colorful Logo Lenses” tailored to his brand. He installed them in his flagship store, projecting his logo onto floors and walls near entrances and product displays. “The first day we turned them on, customers stopped to take photos—they’d never seen branding done this way in our store,” Francisco said.
Impressed by the results, he placed a second order for 4 more projectors to roll out the solution across three additional locations. “The consistency is key,” he noted. “Now, when customers visit any of our stores, they’re greeted by our projected logo—it feels like a signature touch that makes our brand memorable.
Since implementing GOBOHUB’s projectors, Francisco has seen a tangible impact:
· Increased Foot Traffic: “Stores with the projectors have seen a 25% uptick in walk-ins—people are drawn to the dynamic logo projection,” he reports.
· Social Media Buzz: Customers frequently post photos of the projected logos on Instagram and Facebook, leading to 15% more organic brand mentions.
· Operational Ease: “Swapping out the gobo lenses for seasonal promotions takes minutes, so we can refresh our branding without hiring a design team or printing new signs,” Francisco adds.
· Customization: The ability to create unique “Colorful Logo Lenses” ensured Francisco’s brand identity was replicated perfectly across all locations.
· Scalability: Ordering multiple projectors was seamless, allowing him to standardize branding across his chain efficiently.
· Ease of Use: The 90W projectors are simple to install and maintain, making them ideal for multi-location retail operations.
For retail chains like Francisco’s, GOBOHUB’s indoor gobo projectors prove that consistent, eye-catching branding doesn’t have to be complex—just powerful.
