Thaddeus Buckley (Owner, Holiday Haven Pop-Up Shop)
When Thaddeus Buckley launched his Christmas-themed pop-up shop in Portland’s Pearl District, he faced a festive challenge: standing out among the neighborhood’s twinkling holiday displays. “We sold handcrafted ornaments and hot cocoa, but our sidewalk spot felt flat after dusk,” Buckley explains. His solution? Gobohub’s 100W Four Logos Switching Gobo Projector , paired with a custom glass gobo lens for Christmas-themed designs.
Gobohub’s projector checked every box for Buckley’s seasonal needs:
4-Logo Switching: The projector cycles between a snowflake, reindeer, “Holiday Haven” logo, and “Hot Cocoa $2” graphic—no manual changes needed. “Passersby paused to watch the designs rotate; 30% of customers said the projections drew them in,” Buckley notes.
100W Outdoor Power: The projector cast crisp, bright patterns 15 feet across the sidewalk, cutting through Portland’s rainy evening gloom (thanks to its IP65 waterproof rating). “It rained 3 nights a week in December, and the projector never flickered,” Buckley says.
Easy Setup: Buckley mounted the projector to his pop-up’s awning in 12 minutes (no electrician required) and adjusted the focus to fit the sidewalk space. The custom gobo lens (featuring his colorful Christmas logos) arrived pre-calibrated—“I just popped it in and turned it on.”
In the 4 weeks before Christmas:
Evening foot traffic (5–9 PM) rose by 40%, with families stopping to take photos with the rotating projections.
Hot cocoa sales doubled, and ornament purchases increased by 35%—driven by the festive, Instagrammable vibe.
“Gobohub’s projector didn’t just light up our sidewalk—it turned our pop-up into a neighborhood holiday spot,” Buckley says. “For small seasonal businesses, that’s the difference between a good month and a great one.”
