Vietnamese Brand Elevates Outdoor Presence with GoboHub's Custom Projection Lights
When Nicholas Nguyen, a hospitality and events entrepreneur from Ho Chi Minh City, sought to transform his venues’ nighttime ambiance while spotlighting his brand, he turned to GoboHub’s innovative projection solutions. What followed was a dynamic blend of custom branding and atmospheric decor that redefined how his businesses connect with customers after dark.
A Vision for Dual-Purpose Impact
Nicholas oversees a portfolio of cafes, event spaces, and a boutique hotel—all craving a standout nighttime identity. “We needed something that did double duty: create inviting outdoor atmospheres and showcase our brand logos clearly,” he explains. After researchingoutdoor projection lighting, he landed on GoboHub for its reputation in customizable, high-quality fixtures.
The GoboHub Solution: Tailored for Branding & Ambiance
For his beachfront cafeNaman, the 105W water ripple lights were game-changers. “We projected the color-shifting water ripple effects onto the patio walls and even the sand,” Nicholas says. “It created a tranquil, resort-like vibe that drew passersby in—our evening foot traffic increased by 40% within the first month.”
The dual-pattern projectors became the star of his events venueLoc Thinh. “During weddings or corporate gatherings, we use the logo projections to reinforce our brand on backdrops or building facades,” he notes. “For Christmas, we swap in the snowflake gobos—no logo, just twinkling stars and snow to set a festive mood. Guests love taking photos with the projections, which boosts our social media reach too.”
Customization That Resonates
Working with GoboHub’s team to refine the logo and pattern gobos was seamless. “They helped us adjust the ‘Naman’ and ‘Loc Thinh’ logos for crisp projection, and the snowflake designs were perfect for holiday seasons,” Nicholas shares. The 1.5x lenses ensured the water ripple effects and logos covered large areas without losing clarity—critical for his open-air spaces.
Results That Speak Volumes
Since installing GoboHub’s lights:
Namansaw a 25% increase in repeat customers, with many citing the “magical nighttime decor” as a draw.
Loc Thinhreported a 30% uptick in event bookings, as clients valued the customizable branding and ambiance.
Social media engagement grew—posts featuring the projections garnered 3x more likes and shares than traditional marketing content.
“GoboHub didn’t just sell us lights—they helped us tell our brand’s story after dark,” Nicholas concludes. “For any business looking to merge ambiance and branding outdoors, their customizable projectors are a no-brainer.”
Ready to transform your brand’s outdoor presence? Explore GoboHub’s custom projection solutionshere.
