In Harrogate, a town celebrated for its Victorian architecture and historic charm, Ian Wade faced a modern dilemma: how to make his brand, Belzona, stand out after dark without compromising the area’s aesthetic. The solution? A 700W Outdoor Gobo Projector from Gobohub, which transformed his shop’s exterior wall into a luminous brand billboard that’s now a talking point across the town.
Ian’s business, focused on industrial repair and protection solutions, operates in Harrogate’s historic district—where traditional signage feels jarring. “Our storefront blends into the heritage buildings after dusk, and we were losing visibility with evening passersby,” he explains. Paper ads faded in the UK’s fickle weather, and neon signs clashed with the town’s character. He needed a solution that was impactful, weatherproof, and aesthetically aligned with Harrogate’s vibe.
Enter Gobohub’s 700W outdoor gobo projector. Ian saw its potential to project Belzona’s distinctive blue logo—featuring a molecular design and the tagline “Repair • Protect • Improve”—onto his shop’s wall, creating a nighttime focal point that respected the area’s heritage while showcasing his brand.
Three key features made this projector ideal for Ian’s needs:
Vibrant, Large-Scale Projection: The 700W LED bulb delivers Belzona’s logo in sharp, vivid detail, spanning 10 feet across the wall. “Even from Harrogate’s main streets, people notice the glowing logo—it’s become a local landmark,” Ian notes.
Robust Weather Resistance: With an IP65 rating, the projector handles Harrogate’s rain, wind, and occasional snow with ease. “We’ve had it running through winter frosts and summer showers—no glitches, no fading. It’s built for the UK’s climate,” Ian adds.
Seamless Custom Gobo Creation: Gobohub’s team worked with Ian to turn Belzona’s logo into a custom glass gobo, ensuring every detail—from the molecular icon to the bold blue hues—translated perfectly to the projection. “I uploaded our artwork, and they took care of the rest. The process was straightforward, even for someone who’s not tech-savvy,” he says.
The results have been transformative:
Boosted Evening Engagement: Foot traffic during evening hours has increased by 45%, with many visitors stopping to photograph the projection and inquire about Belzona’s services.
Social Media Amplification: Locals and tourists alike share images of the glowing logo on Instagram, expanding Belzona’s reach far beyond Harrogate.
Enhanced Brand Recognition: “People now associate our glowing logo with quality industrial solutions—we’re no longer just a shop in Harrogate; we’re a brand with a visual identity that sticks,” Ian reports.
For Ian, Gobohub’s 700W Outdoor Gobo Projector isn’t just a lighting tool—it’s a bridge between tradition and modern branding. “In a town that values its history, this projector lets us stand out authentically. It’s proof that heritage and innovation can coexist beautifully.”
Ready to transform your brand’s nighttime visibility? Explore Gobohub’s 700W Outdoor Gobo Projector and start crafting your custom projection today.
