In Raleigh, North Carolina, John Gilliam—branding lead for WRAL and FOX 50—used to stare at his studio’s dark exterior after sunset and sigh. “Our building was a ghost in downtown’s neon glow,” he says. “Static signs felt like a yawn; passersby would glance right past us.” That all changed when he turned to Gobohub: reordering a 300W Outdoor Gobo Projector paired with 6 custom glass logos (1 sleek WRAL design, 5 bold FOX 50 variants) to turn the studio wall into a rotating, eye-popping brand showcase.
WRAL and FOX 50 share a studio, but their distinct vibes—one crisp and local-focused, the other bold and sports-driven—deserved signage that could keep up. “We needed to shout both brands without cluttering our sleek exterior,” Gilliam explains. Temporary banners looked cheap; wall decals were stuck in time. Gobohub’s setup? A revelation: swappable glass logos let them flip between WRAL’s sharp typography and FOX 50’s vibrant graphics in 30 seconds flat—no tools, no fuss.
Three wins turned this setup into a nighttime sensation:
300W Brightness That Stops Traffic: The projector blasts logos 20 feet wide across the studio wall—vibrant enough to cut through Raleigh’s downtown streetlights. “FOX 50’s logo glows like a beacon,” Gilliam grins. “Last week, a group of sports fans pulled over mid-drive to snap a photo. That’s the energy we needed.”
Swappable Logos: Branding on Demand: The 6 custom gobos let Gilliam match projections to programming: WRAL’s logo for local news nights, FOX 50’s for football game pre-shows. “It’s like having a billboard that changes with our schedule,” he says. “I swap logos between meetings—even my intern can do it.”
Tough Enough for NC Weather: North Carolina’s humid summers and surprise rainstorms? No match for the projector’s weatherproof build. “We ran it through Hurricane Idalia’s gusts and rain,” Gilliam says. “The logos stayed crisp, the bulb didn’t flicker. It’s built like a tank—with the glow of a spotlight.”
Since flipping the switch:
Studio tour sign-ups spiked 40%—visitors gush about the “magical rotating logos” in their reviews.
Social media tags for the studio jumped 50%—fans post photos of the projections with captions like “WRAL/FOX 50’s wall is vibing tonight.”
Brand recognition? Through the roof. “People now point to our glowing wall and say, ‘That’s where WRAL and FOX 50 live,’” Gilliam says. “We’re no longer a ghost—we’re a landmark.”
“Gobohub didn’t just sell me a projector—they gave our studio a heartbeat after dark,” Gilliam says. “For brands that need to adapt, shine, and feel dynamic? This is the secret sauce.”
Ready to turn your space into a rotating brand showcase? Explore Gobohub’s 300W Outdoor Gobo Projector and custom glass logos—your nighttime glow starts here.
